My First Time

Have no fear everybody. This is PG-13. I'm talking about my first craft show.

It all started when my Mom and I were at a Creative Memories representative's Open House. We were hanging out and she was telling us about all the other things she was doing and she mentioned she was holding a Craft Show the following weekend. I asked her to put me on the mailing for next time since I would have loved to participate. She looked up at me and said, "Well, do you want to do it next weekend?" I was so taken aback, my first response was 'no, thank you though.'

We went home and I started thinking about the Craft Show and my schedule and I began to realize, 'I can do this.' I emailed the representative and asked if it was too late for me to enter the show and if there was enough room for me. She said to come on down.

I got all my inventory together and started putting together my displays. 

Once I got all my displays done, I was so tired of looking at everything and working with it and, oh gosh. If it wasn't for my Mom who helped me so much and kept me going, I'm not that sure things would have been a good as they were.

We loaded up our Jeep the night before so, the next morning, we were ready to go. Our host allowed us to start setting up at 8 and that was when we were there. We got set up quickly enough and then it was a waiting game until the show 'officially' opened.

Things started SO SLOW. Oh my goodness, it was pitiful. I sold just a couple of things and was getting discouraged. My Mom tried to keep my spirits up and said, "Things will pick up after lunch." I kept that in mind and kept going. It wasn't long though until I got really discouraged.

I went to bathroom and nearly started to cry. At the rate I was going, I wasn't even going to be able to make up my $15 entrance fee. $15. I reminded myself, though, God takes care of his children, no matter how it turned out, it would be what was right for me.

I went back to selling and the lady selling next to me made a $15 purchase. I went from not even breaking even to making a profit. I was so ecstatic. Words can't even describe. I still get chills and funny feelings thinking about it. I now know that God heard me and worked through the lady selling next to me. The next purchase was $37. The most I have ever, ever sold.

Right before we closed up, I made one last sale giving a total of $60 in sales, $45 in profit. Considering my products, that's REALLY good.

Lucky for me, the other participants of the Craft Show were really supportive and helpful. They gave me lots of advice about my displays and pricing.

LESSONS LEARNED

I was so focused on getting my inventory together, I didn't think twice about promoting the event and promotion is half the battle.

My displays weren't the best they could have been when it came to my necklaces. One lady, that was also selling, pointed out if I turned the display 90 degrees, I would have more room. (Lightbulb goes off.)

Most of my product are for late teens and young women. While this particular age group  was not part of the population that came to the show, their parents were. The $37 purchase was made by our host and her sister as gifts for daughters and nieces. All of this means that you don't always have to sell your target market. You can also target those who would give them to your target market as gifts.  Oh Goodness, my fashion marketing class was really worth something.

Another thing about the $37 purchase was that a deciding factor in what the two ladies bought had to do with the recipients' school colors. I had heard before that I should make things in school colors but, this reinforced the idea. If I was doing a show in Forsyth County, then I could look up the schools in that area and their colors and make inventory for that area.

One thing I really wish I was is more outgoing. I saw a little girl, less than 18 months, coming over with her Mom. I knew I had a bracelet that would match her outfit perfectly I showed it to the little girl and tied it on her. (Good gosh she was so adorable.) She liked it so much, I gave her Mom a discount and made a sale. My point with all of this being, if I had done something similar with everyone who walked over, my sales would have tripled, meaning, I have GOT to work on my people skills.

One of the last things I learned was that, if you can, wear what you make. If you don't seem to like what you make, why should anyone else? By the end of the show, I was wearing one of my t-shirt scarves to show one it's unique feature of going through itself instead of having to tie a knot. You are your own best advertising.

With all these things in mind, I can't wait to go to another show. I'm beginning to think that maybe this is really what God wants me to do, and I couldn't be more excited.